Aims of the campaign:
To raise awareness of safe contact lens wear and the benefits of wearing contact lenses.
Promote the importance of hand hygiene when applying and removing contact lenses.
To promote the importance of contact lens check-ups among contact lens wearers.
To increase contact lens wearers’ awareness of and compliance with contact lens aftercare advice.
To promote BCLA contact lens “dos and don’ts” key messages to contact lens wearers.
To highlight the potential dangers of buying lenses online from unregulated suppliers.
Inform the public about the reporting system for illegal suppliers of contact lenses via the eye care practitioners
To inspire eye care professionals to encourage patients to consider trying contact lenses
Highlight the dangers of water if it comes into contact with contact lenses and/or contact lens cases